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Examples of strengths:
- comfortable
financial assets allow strategy implementation
- fundamental
company skills
- market leader
in at least one segment
- succinct and
effective core strategies
- flexible
specialization fully implemented
- reduced
inventory costs through JIT
- technology
protected through comprehensive patents
- marketing
plan well focused and resource-maximizing
- R&D
generates constant innovative product stream
- management
and union relations smooth and steady
- core
management practices well-established and
implemented
- adequate
manufacturing capacity
- good
reputation with consumers
- possibility
to expand manufacturing resources at short notice
Examples of
weaknesses:
- lack of
strategic objectives
- shrinking
margins
- aging
manufacturing plant
- inexperienced
managers
- non-optimal
management structures
- poor consumer
perception
- poor sales
channel morale
- high
production costs relative to competitors
- product line
lacks differentiation
- tactical
implementation of strategic plans less than
optimal
- marketing
plan lacks focus
- technical
innovation weaker than competitors
- lack of
finance inhibits strategy
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